Hands-on learning. Real world experience.

Experience Lab is a new initiative from UC Berkeley helping recent college graduates travel, work, and learn through real-world projects and experiences around the world.

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2/3 of college students struggle to launch their career after college.* We're here to change that.

Watch how our students are preparing for their next step by designing seasons of work, travel, and learning.

*Harvard Business Review | May 31, 2016

Chelsea Badiola

Writer & Designer

See her story

01

Who is Experience Lab for?

You're in college —

You’re interested in learning relevant skills and where your skills best fit through real-world experiences alongside remarkable companies.

You're a problem solver —

You’re curious about fields of study that include: Design, Business Development, Technology, Social Innovation, Engineering, Communications, Entrepreneurship.

You need experience —

You learn by doing and want to make something meaningful, meet brilliant people, gain relevant skills, and build your body of real work.

You want to see the world —

You’re interested in working with teams stateside or in any number of global cities such as Buenos Aires, Hong Kong, or Berlin.

You learn best with others —

You see problems as opportunities, and want to learn by helping a company succeed and learning with bright and caring peers.

02

What will you experience?

40 Hours a week

Work with a company that needs your skills and be fully immersed onto a team for the duration of your field experience.

12 Weeks

Learn relevant curriculum in-person and online with peers and instructors who'll mentor you throughout the program.

03 UC Berkeley Course Tracks

Earn a certificate from UC Berkeley by completing coursework and projects in areas such as Content Development, Sales/Business Development, or Product Design.

01 Amazing Opportunity

Spend time in networking events and round table discussions with leaders in areas ranging from venture capitalists to farmers. And lean on an incredible alumni network of hundreds of students.

Paul Girgis

Communications

See His Story

03

What will you learn?

You’ll begin by meeting your classmates in Berkeley for an in-person meetup focused on a curricular track of your choosing:

Content Development

Beyond your specific track, you'll learn five core leadership competencies, taught by a team of instructors who have worked alongside Stanford, Kellogg, and an array of leading companies:

Define your strengths and weaknesses, how you learn best, and what you need to perform at a high level.

Learn how to identify key individuals in life and work, and how to invite them into the creation and building of a new idea.

Explore how storytelling can transform the way individuals & communities think, feel, and behave. You’ll learn the principles and mindsets to craft and share compelling stories.

Experiment with the tools and systems that help organizations turn vision and goals into sustainable business models

Understand how to find solutions to the most complicated challenges using this creative process focused on listening, prototyping, and failing quickly.

Content Development —

Stories can transform the way we think, feel, and act.

In the past, the power to amplify one’s voice above the rest was largely reserved to the powerful. But now, given the ubiquity of cell phones and internet connectivity, the means to craft and share stories with the masses is accessible to almost everyone.

But this has also meant the proliferation of “noise.” What helps certain stories “stick” and go viral, while others die in a 24-hour news cycle?

This course teaches how to craft compelling stories that help organizations achieve their strategic goals.

We will examine storytelling under the broad umbrella of content development - the strategic planning, drafting, refining, and production of content. “Content” includes words and images, anything from a quick tweet to a high quality video. We say “strategic” to highlight an important distinction that sets content apart from other forms of art and media: it is designed to serve a purpose. Content, in the sense we’re using it, must support the objectives of a business, organization, or individual. The goal might be building an audience of followers who could later become customers. Or turning existing customers into brand evangelists. Maybe it’s about helping an entrepreneur establish a reputation as an industry thought leader. Or helping a job seeker connect with a supportive network. It could mean helping a nonprofit raise awareness of their mission while showing donors the impact they’ve made.

Business Design/Development

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Business Design/Development

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Product Design

04

Where will you go?

Through Experience Lab, you’ll have the opportunity to travel and learn in one of 14 different cities around the globe. Each city has a network of companies that have been vetted by our team. During your experiences, you’ll work with leaders and teammates to build real solutions to real problems, ranging from supply chains for a surfing startup in Sydney, to a new algorithm for a FinTech startup in Hong Kong, or a go-to-market strategy for a Santiago eCommerce site. During your application to the program, we’ll connect you to the companies that fit your skillset and course track and prepare you for interviews with their teams.

Where will you go?

In each city, you’ll live like a local, both personally and professionally. Alongside your projects and coursework, Experience Lab will also host weekly on-site gatherings and events to immerse you in the local culture. Here are a list of places you might go:

1 — Amsterdam

2 — Austin

3 — Beijing

4 — Berlin

5 — Buenos Aires

6 — Chicago

7 — Denver

8 — Dublin

9 — Hong Kong

10 — Melbourne

11 — Santiago (Chile)

12 — Shanghai

13 — Shenzhen

14 — Sydney

05

What will I receive in the end?

At the end of your first experience, you can either choose to embark on a second field experience or launch into your career. Our team will help you compile your experiences into a new portfolio and take your next step into specific career tracks or more entrepreneurial endeavors.

By the end, you will have completed real-world projects, grown your network, gained practical tools, earned a certificate from the Experience Lab at UC Berkeley, and most importantly, developed the confidence to navigate your next steps.

What do I get?
Timeline

The Timeline

01

Apply —

After you have been accepted to the program, you will meet with our team to find a field experience. We’ll also work with you to prepare for all of the logistical components from travel, housing, insurance, and everything in between.

02

Online Course Prep —

A short online course to introduce you to your specific content track, your cohort, and your upcoming projects.

03

Meetup at UC Berkeley —

You’ll meet for your intensive coursework at UC Berkeley. You’ll stay on campus as a cohort as you dive into the curriculum and prepare for your field experiences. Your time here will be a mix of short projects, helpful courses, and space to have a lot of fun together.

04

Experience and Online Course —

You’ll travel to your field experience location and begin your work. This will be accompanied by an online course, cultural activities in your city, and chances to connect with locals.

05

Launch (or continue!) —

After your field experience, you’ll return home and continue working with our team as you prepare to land a more full-time position. If you choose, you can continue to a second experience.

06

How much is it?

How much is it?
TRADITIONAL GRADUATE TUITION — $100,000
VERSUS
Experience Lab Tuition — $15,000

WHAT YOU GET —

  • — One-on-one support to pair you with a 10-week Field Experience in one of fourteen cities around the world
  • — Pre-course to help you prepare for the experience
  • — Full logistical support for housing, visas, insurance, and travel
  • — Intensive in-person coursework at UC Berkeley focused on your curricular track
  • — On-the-ground cultural activities and networking events at your location
  • — Online course to continue your studies with your instructor & peers
  • — Weekly coaching to offer support throughout your courses and experience
  • — Certificate of completion from UC Berkeley
  • — Post-program job support
  • *Note: Travel and lodging expenses not included and will vary depending on the location of your field experience.
Payment plan options are available for students of all backgrounds DOWNLOAD PAYMENT PLAN OPTIONS *Housing, medical insurance, and flights are not included in tuition.
07

Meet the team.

Hello! We're a team of friends and educators who have traveled from a myriad of disciplines and institutions to create Experience Lab. We're on a mission to establish experience as a more credible and celebrated part of higher education and society as a whole. Most importantly, we're focused on supporting people of all backgrounds during their most pivotal moments (aka: you)! Learn more about any of us below and reach out with any questions.

Matt Meltzer
Matt Meltzer Exp.Lab Co-Director
Victor Saad
Victor Saad EXP.Lab Co-Director
Aaron <span>Wilson-Ahlstrom</span>
Aaron Wilson-Ahlstrom Exp.Lab Curriculum Designer
Cara Rebernick
Cara Rebernick Exp.Lab Student Communications
Michael Lawrence
Michael Lawrence Content Dev Instructor
Rachel Bernstein
Rachel Bernstein Director of Alumni
08

APPLICATION

FAQS —

Where will my field experience be?

In your application, you will let us know your specific skills and experiences, your preferences in terms of geography and type of content development role you’d like to play, and your long-term professional goals. We will use that information to match you with 1-3 companies from the ExpLab network that we think will provide you with the kinds of learning opportunities you need to take the next steps toward your goals. We will then coordinate an interview between you and the company. Following the interview, the company will decide whether to extend an offer of a field experience. If they decide not to extend an offer, we will keep working with you to find a good fit.

Is this a job-training program?

This program is designed to help bright, creative individuals transition into the world of professional content development. There’s a strong focus on preparing for and doing marketable professional work. That means we’ll spend time covering some of the tactical, professional matters that often get left out of traditional academic experiences, things like resumes, interviewing, and networking. But we believe that making great content and succeeding in the professional world also requires an engagement with big ideas, an approach to the art and science of crafting texts and images that engage audiences and move them in meaningful ways. We want to get you thinking like a content developer, not just following a series of steps.

Is this a writing course?

We’re providing a toolbox for connecting effectively with audiences, and often writing will be the medium through which we do that. But there’s plenty of room to explore other forms of communication and storytelling in your assignments, field experiences, and portfolio pieces. We encourage you to work with photography, video, illustration, and graphic design if those are those are skills you would like to build.

What kinds of jobs can I get after this program?

You will gain three things through the program that are essential to finding a job: Skills, a Professional Portfolio, and a Network of companies and teams you explore opportunities with. Through your field experience, you will have the opportunity to develop a range of knowledge, skills and portfolio pieces that position you to apply for entry-level positions in Content Marketing, Social Media Marketing, Digital Marketing, Copy Writing, Copy Editing, Brand Strategy, and Content Strategy.

Will my field experience turn into a full-time job?

It’s possible, but that’s not the expectation heading in. The agreement is for a 3-month field experience: you will contribute to the company’s work and mission, and they will provide an opportunity to learn and apply new skills and build your portfolio of professional work. At the end of the field experience, if both you and the company are interested in continuing to work together, you are both free to explore that possibility.

How will I be evaluated?

At a tactical level, at the end of the Program, you will either earn a Pass for successful completion of the course (and a certificate from Berkeley attesting to that), or an Incomplete. Each course module contains more specific information about the criteria we will use to assess different assignments, and what is need to successfully complete that part of the program.

At a philosophical level, we believe in assessment for learning, not just assessment of learning - That is, we think the feedback you receive on your work should help you improve your craft, not just give you a grade. To that end, we ensure that you receive regular, specific, and constructive feedback, and that you have opportunities to integrate that feedback to make your work stronger. Sometimes that feedback will come from your peers, sometimes from instructors, and sometimes from your colleagues and supervisors at your apprenticeship. The program is designed so that your completion of program assignments will directly serve your goal to become a more skilled and compelling practitioner in content development - both on your apprenticeship and in the opportunities you pursue beyond the program.

Deadline: April 15th, 2019

Apply Now

Register the Next Informational Video Call

Register

FAQS —

Where will my field experience be?

In your application, you will let us know your specific skills and experiences, your preferences in terms of geography and type of content development role you’d like to play, and your long-term professional goals. We will use that information to match you with 1-3 companies from the ExpLab network that we think will provide you with the kinds of learning opportunities you need to take the next steps toward your goals. We will then coordinate an interview between you and the company. Following the interview, the company will decide whether to extend an offer of a field experience. If they decide not to extend an offer, we will keep working with you to find a good fit.

Is this a job-training program?

This program is designed to help bright, creative individuals transition into the world of professional content development. There’s a strong focus on preparing for and doing marketable professional work. That means we’ll spend time covering some of the tactical, professional matters that often get left out of traditional academic experiences, things like resumes, interviewing, and networking. But we believe that making great content and succeeding in the professional world also requires an engagement with big ideas, an approach to the art and science of crafting texts and images that engage audiences and move them in meaningful ways. We want to get you thinking like a content developer, not just following a series of steps.

Is this a writing course?

We’re providing a toolbox for connecting effectively with audiences, and often writing will be the medium through which we do that. But there’s plenty of room to explore other forms of communication and storytelling in your assignments, field experiences, and portfolio pieces. We encourage you to work with photography, video, illustration, and graphic design if those are those are skills you would like to build.

What kinds of jobs can I get after this program?

You will gain three things through the program that are essential to finding a job: Skills, a Professional Portfolio, and a Network of companies and teams you explore opportunities with. Through your field experience, you will have the opportunity to develop a range of knowledge, skills and portfolio pieces that position you to apply for entry-level positions in Content Marketing, Social Media Marketing, Digital Marketing, Copy Writing, Copy Editing, Brand Strategy, and Content Strategy.

Will my field experience turn into a full-time job?

It’s possible, but that’s not the expectation heading in. The agreement is for a 3-month field experience: you will contribute to the company’s work and mission, and they will provide an opportunity to learn and apply new skills and build your portfolio of professional work. At the end of the field experience, if both you and the company are interested in continuing to work together, you are both free to explore that possibility.

How will I be evaluated?

At a tactical level, at the end of the Program, you will either earn a Pass for successful completion of the course (and a certificate from Berkeley attesting to that), or an Incomplete. Each course module contains more specific information about the criteria we will use to assess different assignments, and what is need to successfully complete that part of the program.

At a philosophical level, we believe in assessment for learning, not just assessment of learning - That is, we think the feedback you receive on your work should help you improve your craft, not just give you a grade. To that end, we ensure that you receive regular, specific, and constructive feedback, and that you have opportunities to integrate that feedback to make your work stronger. Sometimes that feedback will come from your peers, sometimes from instructors, and sometimes from your colleagues and supervisors at your apprenticeship. The program is designed so that your completion of program assignments will directly serve your goal to become a more skilled and compelling practitioner in content development - both on your apprenticeship and in the opportunities you pursue beyond the program.